R.I.P. 10 Items or Less

Um, what the hell happened to the 10 Items or Less Aisle? Has the grocery store fallen prey to the whole "let's not keep score so everything's fair" mentality of the world and caved on the "10 Items Or Less" area? I mean, we all know that plenty of people abused the UNDER 10 items rule, but to blatantly put "about 15 items"?!?! Wow. Just wow. Feels lazy. 

Maybe the next wave of changes will have the "Take Whatever You Need" aisle or the "Name Your Price" aisle? Now those are things I can get behind. This one just feels wishy-washy.