Interesting Advertising

I saw this cereal when I was grocery shopping last night and couldn't pass it by without taking a picture of its ridiculous packaging. Good Friends cereal? Really? Am I supposed to see these happy, smiling faces and suddenly decide to bypass my delicious sugary cereal and start eating healthy (read: disgusting) Kashi cereal? Who thought this up? And why are they so happy? Does it make them regular or something? I'd like to know the real stories behind these people - like some big drama behind the scenes. That would rule. Maybe I'd even buy the cereal if I knew some juicy gossip about those so-called happy faces.